Esther Amarachukwu Godwin

Aspiring Accountant | Digital Marketing & Branding Strategist

Lagos, NG.

About

An accomplished Accounting undergraduate with a strong academic record (4.39 GPA) and diverse experience across digital marketing, branding, and data analytics. Proven ability to drive digital visibility, enhance brand engagement, and streamline operations through strategic content creation, compliance oversight, and data-driven insights. Eager to leverage a unique blend of financial acumen, creative problem-solving, and analytical skills to contribute to organizational growth and achieve impactful results in a dynamic professional environment.

Work

Elevation Schools

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Social Media Strategist & Compliance Team Member

Lagos, Lagos State, Nigeria

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Summary

Drove digital visibility and ensured academic compliance by contributing to social media strategy and internal quality monitoring.

Highlights

Collaborated with the social media team to develop and execute content strategies, increasing brand engagement and online presence.

Created and managed compelling content for school programs, events, and educational initiatives, boosting online reach and audience interaction.

Monitored audience engagement and analytics across digital platforms to optimize content strategy and enhance communication effectiveness.

Contributed to compliance oversight by conducting class observations and supporting quality assurance, ensuring adherence to educational standards.

Assisted in internal reporting and monitoring processes, improving educational delivery and operational efficiency.

Etemick Ventures

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Administrative Assistant | Resource Person | Operations Support

Lagos, Lagos State, Nigeria

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Summary

Streamlined administrative and operational processes, providing essential support to ensure smooth business activities and client satisfaction.

Highlights

Coordinated documentation, record management, and core administrative processes, improving data accessibility and organizational efficiency.

Served as a primary resource, providing critical information, guidance, and issue resolution for clients and stakeholders, enhancing satisfaction.

Identified operational challenges and implemented practical solutions to improve workflow efficiency and productivity.

Supported customer service activities, maintaining professional communication and fostering strong stakeholder relationships.

Assisted in organizational planning, task coordination, and routine business operations, contributing to seamless project execution.

Self-employed

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Freelance Graphic Designer & Digital Marketing Specialist

Lagos, Lagos State, Nigeria

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Summary

Led freelance design and digital marketing initiatives, creating impactful branding assets and promotional campaigns for diverse businesses and personal brands.

Highlights

Designed impactful marketing materials, social media graphics, and promotional campaigns that significantly improved client visibility and engagement.

Created compelling visual content aligned with specific business objectives and marketing goals, enhancing brand aesthetics and market appeal.

Developed comprehensive branding assets that strengthened audience engagement and brand visibility across various digital platforms.

Successfully delivered branding and marketing solutions for clients including Bitaih Kitchen and Confectionaries, Judith Favour, and Dubu (Startup).

Judith Favour (Personal Brand)

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Social Media & Branding Support

Lagos, Lagos State, Nigeria

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Summary

Delivered comprehensive social media and branding support to establish and elevate a personal brand's online presence and professional recognition.

Highlights

Designed comprehensive branding materials, effectively positioning a personal brand for enhanced online identity and professional recognition.

Developed custom social media content templates and visual assets, streamlining content creation and ensuring brand consistency across platforms.

Refined online audience engagement strategies, fostering stronger connections and expanding the personal brand's reach by cultivating community interaction.

Cyber Café

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Cyber Café Assistant

Lagos, Lagos State, Nigeria

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Summary

Provided efficient customer support for printing, scanning, internet services, and document preparation while supporting day-to-day operations.

Highlights

Supported daily administrative and operational activities, ensuring smooth workflow and customer satisfaction.

Maintained high levels of efficiency and customer satisfaction while managing multiple responsibilities in a fast-paced environment.

Bitaih Kitchen and Confectionaries

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Social Media & Branding Support

Lagos, Lagos State, Nigeria

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Summary

Enhanced social media presence and branding for a culinary business, driving visual content and engagement strategies.

Highlights

Developed engaging visual content for food promotions, significantly boosting brand awareness and product appeal for the culinary business.

Implemented targeted social media marketing and engagement strategies, contributing to increased online interaction and customer reach.

Enhanced product presentation and online branding, creating a cohesive visual identity that resonated with target consumers.

Dubu (Startup)

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Social Media & Branding Support

Lagos, Lagos State, Nigeria

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Summary

Contributed to branding and digital marketing efforts for an early-stage startup, focusing on initial growth and market visibility.

Highlights

Contributed significantly to branding and digital marketing initiatives, enhancing initial market penetration and brand recognition.

Designed impactful promotional materials, supporting startup growth objectives and attracting early adopters, increasing engagement.

Assisted in developing social media visibility strategies, laying groundwork for brand recognition and online community building.

Volunteer

Volunteer

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ABC Conference

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Supported conference coordination and participant experience, ensuring smooth event execution and positive attendee engagement.

Highlights

Assisted with event coordination and participant support, contributing to the seamless execution of conference activities.

Managed logistical tasks, ensuring a positive experience for attendees and presenters.

Volunteer

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Community Development and Environmental Service

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Participated in community-focused initiatives promoting local environmental improvement and civic responsibility.

Highlights

Contributed to community development and environmental service activities, fostering local engagement and positive impact.

Assisted in organizing and executing projects aimed at environmental sustainability and community well-being.

Member

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NUASA Academic Committee

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Supported student-focused academic initiatives, enhancing engagement and development within the university community.

Highlights

Contributed to programs that improved student engagement and academic development, fostering a supportive learning environment.

Assisted in planning and executing academic events and workshops for students.

Home Management Prefect

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Fidel Madonna College of Excellence

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Demonstrated leadership, responsibility, and organizational skills in managing home-related activities and student welfare.

Highlights

Led and coordinated student activities related to home management, fostering a disciplined and organized environment.

Managed resources effectively and ensured adherence to school policies, promoting student responsibility and accountability.

Education

Lagos State University (LASU)

Lagos, Lagos State, Nigeria
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B.Sc. Accounting Grade: 4.39 GPA

ICAN (Institute of Chartered Accountants of Nigeria)

Lagos, Lagos State, Nigeria
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Professional Certification (In Progress) Accounting Technician Scheme (ATS Level 3)

Fidel Madonna College of Excellence

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Secondary Education Secondary School Certificate (WAEC/SSCE)

Awards

Scholarship Recipient

TechCrush

Selected to participate in a data analytics training program focused on data-driven decision-making and business insights; gained practical experience in data analysis, visualization, and dashboard development.

Scholarship Recipient

CcHUB

Received sponsored training in digital marketing; developed skills in content marketing, audience engagement, social media strategy, and digital communication.

Scholarship Recipient

3MTT

Participated in data analytics training covering data handling, analysis, and reporting; strengthened analytical and problem-solving skills through practical projects and coursework.

Scholarship Recipient (Data Analytics)

DEC Academy

Awarded a scholarship for Data Analytics training, where I completed a practical project preparing an accounting dashboard for a firm and analyzing financial trends to support decision-making.

5th Position Nationwide, Brain Builders Development Youth Initiative National Essay Competition

Brain Builders Development Youth Initiative

Achieved 5th position nationwide for an essay on AI Literacy and Responsible Technology Use, recognized among top participants for insightful analysis.

National Winner, Institute of Internal Auditors Nigeria Essay Competition

Institute of Internal Auditors Nigeria

Recognized as the National Winner for an essay on Corporate Governance, demonstrating excellence in governance, accountability, and auditing discourse.

HerTechTrail Academy Scholarship

HerTechTrail Academy

Awarded a scholarship for advanced Digital Marketing Training, recognizing potential and commitment to professional development in digital strategies.

Languages

English

Certificates

CcHUB Digital Marketing Scholar

CcHUB

3MTT Data Analytics Trainee

3MTT

Key-Media Intensive Remote Training

Key-Media

TechCrush Data Analytics Scholar

TechCrush

21-Day Design Challenge Participant

N/A

HerTechTrail Academy Digital Marketing Scholar

HerTechTrail Academy

Skills

Accounting & Governance

Financial Accounting, Public Sector Accounting, Corporate Governance, Financial Reporting, Internal Control Awareness, Business Ethics, Academic Accounting Principles, Analytical Thinking.

Digital Marketing

Social Media Strategy, Social Media Management, Content Creation, Youth-Focused Audience Engagement (18-35), Hashtag Research, Campaign Planning, SEO Tools (SEMrush, Google Tools), Brand Communication, Lead Generation.

Graphic Design & Branding

Social Media Flyers Design, Promotional Designs, Brand Identity Development, Visual Storytelling, Canva, Design Tools Proficiency, Video Editing, Live Streaming, Video Production.

Data Analytics

Data Cleaning, Data Visualization, Dashboard Development, Data Interpretation, Trend Analysis, Microsoft Excel, Power BI, Business Intelligence Reporting.

Administration & Operations

Administrative Support, Documentation Management, Office Coordination, Record Keeping, Workflow Management, Customer Service, Problem Solving.

Compliance & Quality Assurance

Compliance Monitoring, Academic Quality Assurance, Observation & Reporting, Standards Enforcement.

Professional Skills

Communication, Leadership, Teamwork, Strategic Thinking, Research & Analysis, Attention to Detail, Time Management, Adaptability, Organization, Community Coordination, Project Coordination, Online Training, Webinar-Based Learning.

Software & Tools

Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Canva, Google Workspace (Docs, Classroom, Drive), SEMrush, Basic Analytics Tools, Content Planning Tools, Power BI.

Interests

Branding and Business Development

Digital Entrepreneurship

Data-Driven Marketing Strategies

Financial Literacy and Corporate Governance

Youth-Focused Content Creation

Projects

Spark and Scale (Capstone Project)

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Summary

Contributed to 'Spark and Scale,' a community-based entrepreneurship support platform focused on business planning, branding, ads training, and mentorship for entrepreneurs aged 18–35 in Southwest Nigeria, delivered via webinars and Google Meet sessions.

Data Analytics Training Projects

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Summary

Executed various data analytics projects focused on data cleaning, visualization, and interpretation as part of professional development training.

Oil Price Analysis Dashboard (Capstone Project)

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Summary

Developed an interactive dashboard analyzing oil price trends and related market indicators as a capstone project for data analytics training.

Esther Amarachukwu Godwin